To EMPOWER Asian Americans in the Charlotte region, the Carolinas, and elsewhere, and to provide a forum that celebrates our cultural heritage.
To ENCOURAGE leaders to engage with the Asian American community, and to give us an active role in developing an inclusive future in our region.
To INSPIRE our community and to promote our strength in diversity and our power in unity.
To INFORM local and global readers alike of vital issues from an Asian perspective, to promote healthy dialogue, and to establish positive influences for progress,
To ENTERTAIN and share the best of our cultures, remaining proud Carolinians and loyal Americans, while retaining our indomitable Asian values and spirit.